Why Are You Afraid Of Me?
I’m seeing more and more of this -especially on tech sites. On the contact us page all they offer you is a form so that they can qualify you. What I don’t see is anything about where they are located,...
View ArticleNow’s the Time to Step-up your Game – AGAIN!
2015 is the year that you're going to do things a little differently. The time is right to step up your game. Without gazing at the past too much, recognize that that was how you used to conduct...
View ArticleGet Real! Brand Authenticity and You.
Today’s marketplace is a great place for brands and their advocates to exist. Traditionally, prior to the web, all a brand could do was to make their consumers “aware” of their brand was using...
View ArticleThe World Of Brand Awareness has Changed – Sort Of.
There was a time when you started a business and the first thing you did after putting up the shingle was to start building brand awareness. The first order of the day was to find a location. If it was...
View ArticleYou Can’t Build A Brand On Today Thinking
A few years ago I pitched my branding process to a mid-size Canadian City mayor. Suffice to say he loved the presentation and the opportunities it would open up. The one item that buried the project...
View ArticleHow To Engage In Content Marketing Like the Big Boys Do
Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a novel, it just has...
View Article
